About my design journey...
Welcome to my portfolio! I'm a Product Designer driven by curiosity and a passion for exploring future possibilities. Here is my design journey.
With a BA (Hons) in Advertising @Hong Kong, I began my career as a Designer @Yahoo, honing my digital design, branding, animation, social media, and advertising skills. However, my desire to make a more meaningful impact led me to London, where I pursued an MA in User Experience Design @UAL. This transformative experience ignited my passion for human-centred design and creating products that deeply resonate with people.
I go beyond aesthetics and functionality, crafting experiences that evoke emotions and forge lasting connections. Drawing inspiration from art, culture, and nature, I infuse storytelling into my designs, believing every great product has a great story.
With strong leadership skills, collaborative and growth mindset, I stay up-to-date on industry trends and technologies, and I ensure my designs are user-friendly, visually striking, and future-proof. I excel in supporting diverse design teams, mentoring people, fostering innovation, and aligning design efforts with strategic objectives. I am enthusiastic about creating genuine and conscientious products that positively impact people's lives.
— Winnie Wong

Clients
Lloyds Banking Group, EY, UAL, Yahoo, Verizon Media, Publicis, IBM, HSBC, Allianz, The Usborne Foundation, etc.
Awards
Yahoo Hackday — Champion 2018
Red Dot Design Award — App Design 2017
Adobe Design Achievement Awards 2017
Yahoo University Program — First Runner Up
Two Dean’s Lists
Four Talent Development Scholarships
Education
MA User Experience Design — University of the Arts London
Distinction A+
BA (Hons) in Advertising — THEi Hong Kong
CGPA 3.43/4
Recently
Living and working in London, UK
Senior Product Design Consultant — EY Seren →
Mentor — London College of Communication →
Mentor — ADPList →
Reading
Dare to lead - Brené Brown
Start with why - Simon Sinek
The mountain is you - Brianna Wiest
Quiet leadership - David Rock
Enjoyed
The making of a manager - Julie Zhou
User Friendly — Cliff Kuang and Robert Fabricant
Thinking, Fast and Slow Book — Daniel Kahneman
Shoe Dog — Phil Knight
The Design of Everyday Things — Don Norman
Sprint — Jake Knapp
Steal Like an Artist — Austin Kleon
Show Your Work — Austin Kleon
Hooked: How to Build Habit-Forming Products — Nir Eyal
Emotional Design — Don Norman
Steve Jobs — Walter Isaacson
Elon Musk — Ashlee Vance
Invisible Women — Caroline Criado-Perez
Atomic Habits — James Clear
How Google Works — Eric Schmidt and Jonathan RosenbergDeep Thinking — Garry Kasparov
Listening
Learning
UX Accessibility — Online Course
Product Management — Online Course
Interested in
Artificial Intelligence - How machine learning will shape the next decade?
Crypto Currency - How digital money could transform finance?
The Future of Food - How to feed the planet without destroying it?
Climate Change - How we can get to carbon zero?
The Future of Medicine - How we will enjoy longer, healthier lives?
Learned
Lean UX and Agile — Nielsen Norman Group →
Create a Design System in Figma — awwwards. academy →