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About my design journey... 

 

Welcome to my portfolio! I'm a Product Designer driven by curiosity and a passion for exploring future possibilities. Here is my design journey.

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With a BA (Hons) in Advertising @Hong Kong, I began my career as a Designer @Yahoo, honing my digital design, branding, animation, social media, and advertising skills. However, my desire to make a more meaningful impact led me to London, where I pursued an MA in User Experience Design @UAL. This transformative experience ignited my passion for human-centred design and creating products that deeply resonate with people.

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I go beyond aesthetics and functionality, crafting experiences that evoke emotions and forge lasting connections. Drawing inspiration from art, culture, and nature, I infuse storytelling into my designs, believing every great product has a great story.

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With strong leadership skills, collaborative and growth mindset, I stay up-to-date on industry trends and technologies, and I ensure my designs are user-friendly, visually striking, and future-proof. I excel in supporting diverse design teams, mentoring people, fostering innovation, and aligning design efforts with strategic objectives. I am enthusiastic about creating genuine and conscientious products that positively impact people's lives.

 

— Winnie Wong

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Clients

 

Lloyds Banking Group, EY, UAL, Yahoo, Verizon Media, Publicis, IBM, HSBC, Allianz, The Usborne Foundation, etc.

 
 

Awards

 

Yahoo Hackday Champion 2018
Red Dot Design Award — App Design 2017
Adobe Design Achievement Awards 2017
Yahoo University Program — First Runner Up
Two Dean’s Lists
Four Talent Development Scholarships

Education

 

MA User Experience Design University of the Arts London

Distinction A+

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BA (Hons) in Advertising THEi Hong Kong

CGPA 3.43/4

 

Recently

 

Living and working in London, UK

Senior Product Design Consultant — EY Seren 

Mentor London College of Communication →

Mentor ADPList 


Reading

Dare to lead - Brené Brown

Start with why - Simon Sinek

The mountain is you - Brianna Wiest

Quiet leadership - David Rock

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Enjoyed

The making of a manager - Julie Zhou

User Friendly — Cliff Kuang and Robert Fabricant

Thinking, Fast and Slow Book — Daniel Kahneman

Shoe Dog — Phil Knight

The Design of Everyday Things — Don Norman
Sprint — Jake Knapp
Steal Like an Artist — Austin Kleon
Show Your Work — Austin Kleon

Hooked: How to Build Habit-Forming Products — Nir Eyal

Emotional Design — Don Norman
Steve Jobs — Walter Isaacson

Elon Musk — Ashlee Vance

Invisible Women — Caroline Criado-Perez

Atomic Habits — James Clear

How Google Works — Eric Schmidt and Jonathan RosenbergDeep Thinking — Garry Kasparov

 
 

Listening

Design Better Podcast 

Design Matters Podcast 

NN/g UX Podcast 

Bloomberg Technology 

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Learning

UX Accessibility Online Course

Product Management Online Course

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Interested in

Artificial Intelligence - How machine learning will shape the next decade?
Crypto Currency - How digital money could transform finance?
The Future of Food - How to feed the planet without destroying it?
Climate Change - How we can get to carbon zero?
The Future of Medicine - How we will enjoy longer, healthier lives?

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Learned

Lean UX and Agile Nielsen Norman Group 

Create a Design System in Figma  — awwwards. academy 

 

Contact Me...

 

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