About my design journey. 


Thanks for taking the time to visit my portfolio! I am a skilled and research-driven designer with a curiosity that explores future possibilities. I love learning and thinking from multiple perspectives! Here's my design journey.

Before UX, I graduated with a Bachelor of Arts (Honours) in Advertising @Hong Kong, spending many nights training my skills in website, graphic, branding, animation, social media and advertising, working on different clients projects, critically thinking about what is design. After my BA graduation, I worked at Yahoo as a Senior Creative Designer for 3 years, providing integrated creative design solutions. My experience in Advertising Design trained me with communication skills, strategic thinking and management skills.

My transition into UX stemmed from my belief that design can help people solve problems, not just communicate. I want to put people first and design something that can make them live better. This is the reason I moved to London for further studying of MA User Experience Design at the University of the Arts London. Learning and working on UX equipped me with a human-centred and experimental mindset. Our world is transforming because of technological innovation and globalization, user expectations and experiences are changing all the time. I consider myself a UX Designer who believes in understanding humans, using research, user testing, creativity, and innovative technology to enhance user experience. I am enthusiastic about creating genuine and conscientious products for people.


— Winnie Wong




UAL, Yahoo, Verizon Media, Publicis, IBM, HSBC and Allianz






Yahoo Hackday Champion 2018
Red Dot Design Award — App Design 2017
Adobe Design Achievement Awards 2017
Yahoo University Program — First Runner Up
Two Dean’s Lists
Four Talent Development Scholarships

MA User Experience Design University of the Arts London

Distinction A+

BA (Hons) in Advertising THEi

CGPA 3.43/4




Living and working in London, UK

​User Experience Designer — University of the Arts London


Hooked: How to Build Habit-Forming Products — Nir Eyal

Emotional Design — Don Norman


User Friendly — Cliff Kuang and Robert Fabricant

Thinking, Fast and Slow Book — Daniel Kahneman

Shoe Dog — Phil Knight

The Design of Everyday Things — Don Norman
Sprint — Jake Knapp



Design Better Podcast

Design Matters Podcast


UX Accessibility Online Course

Product Management Online Course