About my design journey... 

Thanks for taking the time to visit my portfolio! I am a Product Designer with a curiosity to explore future possibilities. Here's my design journey. ​

Before UX, I graduated with a BA (Hons) Advertising @Hong Kong, training my digital, graphic, branding, animation, social media, and advertising skills.  After my BA graduation, I became a Yahoo Designer for 3 years, providing integrated creative design solutions. Throughout working on different clients' projects, I critically think about what is design.

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My transition into UX stemmed from my belief that design can help people solve problems, not just communicate better. I want to put people first and design something that can make them live better. Therefore, I moved to London to study MA User Experience Design at the University of the Arts London. Learning and working on UX equipped me with a human-centred and experimental mindset. Our world is transforming because of technological innovation and globalization. User expectations and experiences are changing all the time. I consider myself a Product Designer who understands and accepts human behaviour the way it is and not the way we want it to be. I am enthusiastic about creating genuine and conscientious products for people.

— Winnie Wong

Lloyds Bank, EY, UAL, Yahoo, Verizon Media, Publicis, IBM, HSBC, Allianz, The Usborne Foundation, etc.

Living and working in London, UK

Senior Product Design Consultant — EY Seren →

Mentor — London College of Communication→

Reading

How Google Works — Eric Schmidt and Jonathan Rosenberg
Deep Thinking — Garry Kasparov

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Enjoyed

User Friendly — Cliff Kuang and Robert Fabricant

Thinking, Fast and Slow Book — Daniel Kahneman

Shoe Dog — Phil Knight

The Design of Everyday Things — Don Norman
Sprint — Jake Knapp
Steal Like an Artist — Austin Kleon
Show Your Work — Austin Kleon

Hooked: How to Build Habit-Forming Products — Nir Eyal

Emotional Design — Don Norman
Steve Jobs — Walter Isaacson

Elon Musk — Ashlee Vance

Invisible Women — Caroline Criado-Perez

Atomic Habits — James Clear

Listening

Design Better Podcast →

Design Matters Podcast →

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Learning

UX Accessibility — Online Course

Product Management — Online Course

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Interested in

Artificial Intelligence - How machine learning will shape the next decade?
Crypto Currency - How digital money could transform finance?
The Future of Food - How to feed the planet without destroying it?
Climate Change - How we can get to carbon zero?
The Future of Medicine - How we will enjoy longer, healthier lives?

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Learned

Lean UX and Agile — Nielsen Norman Group →

Create a Design System in Figma  — awwwards. academy →

Apart from being a Designer, I’m a cat lover. Having a cat makes me a better UX Designer. Two questions always pop up in my mind are "What makes my cat love me more?" and "How to communicate better with my cat?"... These are some thinkings around user experience, so "What makes your users love your product?" :D