It is a campaign for joining the "Tumblr U Competition" by Yahoo Hong Kong. In the first round, we need to think of which kind of issues that our target audiences love. After brainstorming, we find out that teenagers will think of wear which clothes to school every day. They care about their OOTD. Therefore, our team set up a Tumblr page and created a lot of university-related contents in order to promote the download of Tumblr App in the young generation. We did the OOTD photography with different university students and created animated GIFs. It attracted a lot of teenagers to follow our page and build out brand awareness successfully. For the online promotion, I created the Tumblr page, Facebook page and Instagram page. It also made our campaign go viral. In the offline roadshow, our videos, animation, posters, banners and photos also made a good engagement to let more people care about young OOTD and lifestyle of the university.

Tumblr page

OOTD Gif Design

Roadshow Design

More Photos


Art Direction | Design | Animation | Product & Editing | Branding