After doing the research and analyze of beer consumers in Hong Kong, I find out that craft beer is a important spending in affluent consumers. I make use of potential and innovative digital installation and mobile app game to connect our target audiences (who want high-quality beer which is on personal level, mass public who love Handcraft and DIY style) with the promotion of our campaign “Drunken Hawk”. The big idea is related to the Braxton Brewing Company logo which has an iconic Hawk, in Chinese called as "醉鷹"="最英". I promote it as “To Be the next Drunken Hawk!”.
Art Direction | Design | UX/UI | Production & Editing | Animation | Branding