Final Major Project | Primary Research: Interview & Experiment - 6

Interview 👨‍💻

After doing the observation, I organized a user interview and gathered various points of view of 6 people. I asked them "What does money mean to you?", "How did you learn money management?", "What is the problem of the current Fintech product?" and "What you felt the last time you use Fintech and traditional banking service?".

Interviewee responds regarding the questions

I transferred their answer into a more readable version.

Transcripts 💬

Below are the transcripts I recorded for the above interview.

Download PDF • 43KB

Insights 💡

They think too many bank apps are hard to manage, the statistics are boring. They all want to save more money but they don't know how and where to start. Watching youtube, take a course, read news and article is hard to implement the concept or method into their own finance.

Experiment 🧪

After the user interview and combining what I got from my previous research. I generated two experiments and want to test them in my next step. First is Private VS Public. I will ask the participants to publish all their transactions on their bodies, change their names to their financial identity, create their profile, and start to date. Based on other transactions to find out if you two have the same interest. It aims to use the opposite approach for testing the possibilities of privacy issues. Another experiment is creating a new form of money. If there is no coin, paper, plastic card and app, the participants have to choose one thing to replace them as their own new money. This experiment aims to explore the sense and emotion of defining money.

Idea preparation for the experiment
Private VS Public | New form of money

Project feedback & Reflection 🙌

So to conclude, in this stage, I generated some insights like the emotion of money, the relationship between people and money. I want to create a physical experiment and a mobile application that help people manage and learn from their finances in a more human-centered way. I am not just creating a new concept for Fintech, but also aims to create a community that giving you Finmates and Finlife!

Please have a look at the next blog for further progress.

References 📖

Mullan, P., 2014. The Digital Currency Challenge. Basingstoke: Palgrave Macmillan.

Norman, D., 2013. The Design Of Everyday Things. New York: Basic Books.

Zweig, J., 2008. Your Money And Your Brain. New York: Simon & Schuster.

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